$ 500 million to promote Windows Vista, not only in reality but in virtuality

The unprecedented $ 500 million to promote Windows Vista / Office 2007 have been spent not only in reality but in virtuality. For the first time Microsoft so densely located in the virtual world Second Life.
Within the framework of the World Launch Vista and Office 2007 in Second Life were used from a list of ten most popular locations of the virtual world, where billboards are located, the screens to broadcast an exclusive concert of Praga Khan and walked branded players, announcing World Event.
So, first of all advertising Vista was available at Strawberry Estate, which is a virtual copy of the famous Belgian monument of science and technology Atomium. In the real world the real Atomium was also one of the centers of the European campaign Vista.

6 February 2007 | microsoft, office, promotion, reality, second life, virtuality, vista, world

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